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Tag: speed to lead

1 article tagged “speed to lead”
Mortgage

The Mortgage Lead That Arrives at 9pm on a Sunday: Speed-to-Lead With an AI Voice Agent, and the Lines It Does Not Cross

Calling a web lead back in under a minute is the easy part. Doing it inside federal and state calling hours, on consent you can prove, without the agent drifting into loan-originator activity or qualifying the 9pm lead differently from the 9am one, is where speed-to-lead programs get into trouble. What we learned putting a voice agent on both ends of a top-25 IMB's funnel, including the 9.2x jump in booked appointments and what it did to the loan officers' calendars.

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