Agent Optimization: How Mortgage Lenders and Banks Get Onto a Personal Agent's Shortlist
If personal agents decide which lenders and banks a consumer even considers, being findable stops meaning ranking on a search page and starts meaning being legible to software that compares. What that asks of rate sheets, fee disclosures and product pages, where Regulation Z and Regulation DD advertising rules still apply when the reader is an agent, and how to measure consideration instead of clicks.