Sei AI X AtoB

Sei has been really good at helping us save 5 to 7 minutes per ticket. That translates into a 15–20% time savings across the board for our agents.

Sei helps AtoB Save 20% of Agent Time and Drive Customer Delight

AtoB, a startup that's reimagining payments for the U.S. transportation industry, is leveraging AI to transform how it supports customers and scales operations. With a sharp focus on agent efficiency and customer experience, AtoB partnered with Sei to implement AI-powered solutions across support and collections workflows.

Overview

AtoB, a startup that's reimagining payments for the U.S. transportation industry, is leveraging AI to transform how it supports customers and scales operations. With a sharp focus on agent efficiency and customer experience, AtoB partnered with Sei to implement AI-powered solutions across support and collections workflows.

Challenge: Manual Tasks Were Draining Support Bandwidth

As AtoB's user base grew, their support and customer success teams found themselves spending a disproportionate amount of time on post-call work - from tagging tickets to transcribing calls and writing detailed summaries.

"The most obvious challenge comes from the perspective of customer support," said Tushar Mishra, Co-founder at AtoB. "We want our reps spending their time helping customers - not doing repetitive manual work after every call."

Beyond time consumption, these tasks also created bottlenecks that slowed down response times and reduced agent availability during peak hours.

Solution: Automating the Back Office with Sei

To address these inefficiencies, AtoB turned to Sei to streamline post-interaction workflows and bring intelligence to customer support and voice operations.

"Sei has been really good at helping us save 5 to 7 minutes per ticket," Tushar noted. "That translates into a 15–20% time savings across the board for our agents - a big win in terms of operational efficiency."

Key Capabilities Deployed:

• Auto-tagging of support tickets
• Transcription and summarization of customer conversations
• Workflow automation for common post-call tasks

With Sei handling the repetitive backend work, AtoB's agents can now spend more time engaging with customers directly - focusing on nuanced problems and high-value interactions.

Voice AI: Expanding to Collections and Servicing

Beyond support tickets, AtoB also explored how AI could assist in voice-based workflows - particularly in collections and late-stage servicing.

"We have multiple use cases for voice," said Tushar. "The idea is to let our team spend more quality time with customers, while letting Sei take over repetitive, high-volume tasks."

Early pilots have shown promising results, with Sei enabling AtoB to maintain customer empathy at scale - especially in sensitive financial conversations where tone and timing matter.

A True AI Partnership

For AtoB, Sei wasn't just a vendor - it was a partner in navigating their first major customer-facing AI rollout.

"This is the first time we're using AI on the customer front, which can be concerning for companies like us," Tushar explained. "But Sei has been incredibly understanding and involved - from customization to implementation."

What stood out to AtoB was Sei's deep appreciation of the human side of customer service. Instead of replacing agents, the AI was designed to augment them - handling tasks that don't need empathy, so humans can focus on the ones that do.

"They really understand the balance between automation and the human touch. And that's exactly what we were looking for."

Outcome: Time Saved, Quality Preserved, Customers Delighted

With Sei in place, AtoB is seeing real ROI in terms of:

• Reduced agent workload
• Faster ticket turnaround
• Improved agent morale
• And above all, happier customers

"At the end of the day, the most important thing is customer delight," Tushar says. "Sei helps us get there - not by replacing humans, but by letting them do what they do best."

Looking Ahead

AtoB is continuing to expand its use of AI across more parts of the customer lifecycle - from onboarding to engagement - with Sei as a key partner in that journey.

As AI becomes a more integrated part of their operations, AtoB's focus remains clear:

Delight the customer. Empower the team. Let AI handle the rest.